All creative processes start with inspiration. This section shows extracts from my inspiration
book. It contains the three topics: 'Reality vs. Illusion', 'In search of
identity' and 'Destruction and after', put together in an unpolished and personal inspiration book.
This section shows core values and target groups of three different
brand concepts that were developed in team work. ABSOLUT. was about developing
a clothing line for an already existing, non-clothing brand. WOODs introduces a new jeans concept, based on
sustainability and the Cradle to Cradle principles by making paper out of jeans
and upcycling this to energy. DECODE was born during 'Triptiek' where 20 second year fashion students from all three AMFI directions of management, design and
branding created a brand based on the Dutch zeitgeist of 2020.
This section features the product development and design process of the
above mentioned brand concepts in technical drawings (style sheets) and the
final collections.*
This section shows different extracts from business plans, like a competitor graph, financial statements and the USP, again developed for the above mentioned brands. Furthermore, the following executive summary and SWOT were compiled for a Strategic Business Plan for Abercrombie & Fitch.*
*for clearer documents of texts and tables, please go to 'Attachments'
